Marigold Technologies Announces Unmatched Access to Broadband Internet Consumers with Dynamically Updated Direct Marketing List
Broadband America™ mailing list boosts success of marketing campaigns that target U.S. Internet users
Seattle , WA – September 26, 2006. Marigold Technologies announced today the availability of Broadband America™ – the industry's first commercially available mailing list for targeting U.S. broadband Internet consumers. Companies can now create direct marketing campaigns that focus on users of particular Internet carriers, enabling them to tailor offers and messages for optimal success. With over 31 million active U.S. Internet users and approximately 40,000 new records updated each day, Broadband America mailing list is the most comprehensive and accurate database of its kind.
Broadband America mailing list offers marketing teams the flexibility to execute highly targeted programs to U.S. broadband users with new and powerful select features. In addition to sorting by standard fields like address and telephone, unique select options for Internet Service Provider (ISP), opt-in email domain, and telecom central office fields are included. Telecom companies may have a particular interest in Broadband America mailing list for competitive campaigns to increase subscriber market share and -- with that -- advertising value.
According to a June 2006 report published by Neilson/NetRatings, there are approximately 102 million active U.S. broadband users. The first release of Broadband America mailing list exceeds 31 million records, making over 30% of active broadband Internet users readily accessible. The list is expanded and updated each day, by a n average of 40,000 new records, using state-of-the-art data filtering technology that checks each record for active online use. To take advantage of daily changes, marketing teams can setup continuous marketing programs and be confident that the multiple-field records for each contact are up-to-date and accurate. By following stringent update and cleansing processes for their direct marketing lists, Marigold Technologies ensures its data quality exceeds industry standards. As an additional service to customers, Marigold Technologies posts up-to-date broadband market share data at www.marigoldtech.com/bba.htm.
“We know how difficult it can be to acquire a consumer list that supports the execution of campaigns that specifically target broadband switching, cable, or DSL subscribers,” said Blake Sitney, president and CEO of Marigold Technologies. “We are pleased that initial customers of our Broadband America mailing list have been able to craft marketing programs with measurably higher success rates.”
About Marigold Technologies
Marigold Technologies, LLC provides an extensive line of direct marketing mailing lists in addition to strategic list brokerage consulting. Trusted by Fortune 500 marketing executives and direct marketing professionals, Marigold Technologies collaborates closely with each client to provide highly-qualified targets for B2B and B2C direct marketing campaigns. Founded by a veteran telecommunications executive, Marigold Technologies provides unparalleled expertise in strategic list acquisition services for the telecom, information technology, retail, and financial services industries. Call 212.696.5000 or visit www.marigoldtech.com.
