Direct Marketing Glossary

Select from the following list of direct marketing terms to view definitions.

Terms
$/F Pricing	Direct Mail	Marketing Collateral
$/M List Pricing	Direct Marketing	Media Mail
Address Correction	Direct Marketing Association	Merge Purge
Address Verification	Direct Marketing Campaign	MSA
Append	Direct Response Advertising	NAICS
B2B Mailing List	DM	National Deliverability Index
B2C Mailing List	Double Opt-In	NCOA
BMC	DSF	Net Name Arrangement
Bounce Rate	Email Appends	Nixies
Bound Printed Matter	Email Blast	NPA
BPM	Email Harvesting	NPA-NXX
BRM	Email Marketing	Open Rate
Bulk Mail	FIPS Codes	Opens
Bulk Mail Center (BMC)	Genderize	Opt-In
Business Mailing List	Geocoding	Opt-In Email Marketing
Business Reply Mail	Hard Bounce	Opt-Out
CAN-SPAM	Harvesting	Pay-Per-Click
Carrier Route Centroid	Hotline	Phone Appends
Carrier Route Codes	House File	PPC
Carrier Routes	House List	Response List
CASS	Internet Advertising	ROI
CBSA	Key Performance Indicator	Salting
Central Office	Keycode	SCF
Cheshire Labels	KPI	Search Engine Marketing
Click-Through	Landing Page	Search Engine Optimization
Click-Through Rate	List Appends	Search Engine Submission
CLLI Code	List Broker	Sectional Center Facility
CMSA	List Cleaning	Seeding
Co-Registration	List Count	Segments
Coding Accuracy Support System	List Deduping	Select
COID	List Enhancement	SEM
Compiled List	List Hygiene	SEO
Consumer Mailing List	List Maintenance	SIC Code
Conversion Rate	List Manager	Slim Jim
Count	List Owner	Soft Bounce
CPM	List Rental	Subscriber List
Custom Select	List Segment	Telemarketing Lists
Data Warehouse	List Select	Universe
Database Marketing	List Universe	USPS
Datacard	Mailing List	ZIP Code Verification
Deduping	Mailshot

Please let us know if you have a term you would like to see added to the Direct Marketing Glossary.

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