Direct Marketing Glossary

Select from the following list of direct marketing terms to view definitions.

Terms
$/F Pricing	Direct Mail	Mailshot
$/M List Pricing	Direct Marketing	Marketing Collateral
Address Correction	Direct Marketing Association	Media Mail
Address Verification	Direct Marketing Campaign	Merge Purge
Append	Direct Response Advertising	MSA
B2B Mailing List	DM	NAICS
B2C Mailing List	DMA	National Deliverability Index
BMC	Double Opt-In	NCOA
Bounce Rate	DSF	Net Name Arrangement
Bound Printed Matter	Email Appends	Nixies
BPM	Email Blast	NPA
BRM	Email Harvesting	NPA-NXX
Bulk Mail	Email Marketing	Open Rate
Bulk Mail Center (BMC)	FIPS Codes	Opens
Business Mailing List	Genderize	Opt-In
Business Reply Mail	Geocoding	Opt-In Email Marketing
CAN-SPAM	Hard Bounce	Opt-Out
Carrier Route Centroid	Harvesting	Pay-Per-Click
Carrier Route Codes	Hotline	Phone Appends
Carrier Routes	House File	PPC
CASS	House List	Response List
CBSA	Internet Advertising	ROI
Central Office	Key Performance Indicator	Salting
Cheshire Labels	Keycode	SCF
Click-Through	KPI	Search Engine Marketing
Click-Through Rate	Landing Page	Search Engine Optimization
CLLI Code	List Appends	Search Engine Submission
CMSA	List Broker	Sectional Center Facility
Co-Registration	List Cleaning	Seeding
Coding Accuracy Support System	List Count	Segments
COID	List Deduping	Select
Compiled List	List Enhancement	SEM
Consumer Mailing List	List Hygiene	SEO
Conversion Rate	List Maintenance	SIC Code
Count	List Manager	Slim Jim
CPM	List Owner	Soft Bounce
Custom Select	List Rental	Subscriber List
Data Warehouse	List Segment	Telemarketing Lists
Database Marketing	List Select	Universe
Datacard	List Universe	USPS
Deduping	Mailing List	ZIP Code Verification

Please let us know if you have a term you would like to see added to the Direct Marketing Glossary.

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