The Direct Marketing Blog http://www.marigoldtech.com/blog News & views about direct mail, opt-in email, and online direct marketing Tue, 14 Aug 2007 00:04:42 +0000 http://backend.userland.com/rss092 en SIC code mailing lists power industry-specific B2B campaigns http://www.marigoldtech.com/blog/index.php/archives/sic-code-mailing-lists-power-industry-specific-b2b-campaigns/ Mailing lists: Your direct route to busy corporate-gift buyers http://www.marigoldtech.com/blog/index.php/archives/mailing-lists-your-direct-route-to-busy-corporate-gift-buyers/ How to get “double opt-in” for direct marketing email http://www.marigoldtech.com/blog/index.php/archives/how-to-get-double-opt-in-for-direct-marketing-email/ Direct mail: Who’s got the lists? http://www.marigoldtech.com/blog/index.php/archives/direct-mail-whos-got-the-lists/ Campaigns hit home with residential mailing lists http://www.marigoldtech.com/blog/index.php/archives/campaigns-hit-home-with-residential-mailing-lists/ June hot news for direct mail marketers http://www.marigoldtech.com/blog/index.php/archives/june-hot-news-for-direct-mail-marketers/ Increase direct mail effectiveness with Industry-specific B2B mailing lists http://www.marigoldtech.com/blog/index.php/archives/increase-direct-mail-effectiveness-with-industry-specific-b2b-mailing-lists/ Custom mailing lists can boost direct marketing ROI http://www.marigoldtech.com/blog/index.php/archives/custom-mailing-lists-can-boost-direct-marketing-roi/ Hot new lifestyle lists from Marigold http://www.marigoldtech.com/blog/index.php/archives/hot-new-lifestyle-lists-from-marigold/ Direct marketing, done right: DMA guidelines http://www.marigoldtech.com/blog/index.php/archives/direct-marketing-done-right-dma-guidelines/