The folks over at Melissa Data want everyone to know what five questions to ask when testing a list. The answers to these questions will insure that you have the best possible experience with your list broker and come up with a highly targeted and effective list.
MarketingProfs.com points out that even poorly-done email campaigns can […]

Reacting to recent New York Times articles about list-based campaigns that targeted the elderly with fraudulent offers, the Direct Marketing Association has reminded its members to adhere to its guidelines for “responsible use of marketing data for legitimate business purposes.”
Our clients can be assured that Marigold abides by these guidelines, designed to prevent fraudulent direct […]

Marigold has announced several new mailing lists including a massive database of more than 498,000 new businesses. This fresh postal mailing list has segments that allow you to reach businesses at the 1-month, 3-month, 6-month and 12-month stages of growth. Selects include business/industry type, company size, and state.
Additional new professional and lifestyle lists provide access […]

Here’s a quick roundup of the latest tips and insights from direct mail blogs, newsletters, websites and more.
Inside Direct Mail points out that “Bigger Can Be Better,” with a case study. Find out how a well-crafted aggressive package can generate ROI that more than justifies the additional costs for printing and mailing.
eMarketer covers a new […]

Looking for inspiration and insight? Want to find out what other companies are doing? Here’s a list of major direct marketing industry events for the second half of 2007:
DMA: E-Mail Policy Summit
May 18, Washington, DC
DMA Audioconference: Teleservices Council Legislative Update
May 22 (audioconference)
24th Annual ACCM - Conference for Catalog, Internet & Multichannel Merchants
May 21 - 23, […]

Marigold has just announced three new B2B mailing lists to help clients target specific purchaser subsets within the business universe.
MultiLocation Pros puts you in touch with more than 15 million businesses nationwide that have a headquarters plus branch locations. Segment the postal mail or phone data by headquarters or branch, as appropriate for your campaign. […]

Some of the hottest areas in direct marketing — and direct mail — are the emerging ethnic markets. As this article from The CEO Refresher explains, dramatic profitability is in store for those companies that can recognize an ethnic market for their product and appropriately tailor a campaign to reach it.
That’s where Marigold’s newest mailing […]

Over at Direct, Ken Magill lets email marketers know “Why the CMO Thinks You’re an Idiot,” taking the industry to task for failing to measure results. Magill bases his dim view of the field on findings from a recent Jupiter Research study (fee required) that found at least half of email marketers fail to regularly […]

No need to consult a crystal ball to find out what’s on the horizon for direct mail marketing. The Winterberry Group has interviewed hundreds of executives in the direct mail industry, including marketers, service providers and marketing technology providers, to produce a white paper about direct marketing trends for 2007. The paper is titled Vertical […]

The latest set of proposed changes to postal rates has been described as a revolution by direct mail industry experts.
Rates would increase by an average of 8.5 percent across the board, with the new rates taking into account both the shape and weight of a mail piece. In spite of the overall rate hikes, […]