SIC code mailing lists are the surest way to reach potential buyers in a particular field of business. Only a small percentage of the executives and managers of any given industry will attend a conference or subscribe to a trade journal; a much larger percentage will be represented in Marigold’s B2B lists.
Who takes advantage of […]

For the the catalog industry, the all-important gift-giving season is just around the corner. Catalogs are in design, printing dates are scheduled, and mailing lists are being compiled.
Nearly every large and mid-size company in America gives holiday gifts. Internal gift-giving can range from clever, company-specific party favors to substantial “thank yous” to key players. Gifts […]

The use of double opt-in for a mailing list both protects you and boosts ROI. It protects you because it reminds customers that you are one of the “third parties” from which they have agreed to receive email. And it boosts ROI because your subsequent mailings, to those who have confirmed opt-in, will be focused […]

Where do direct mail lists come from?
When direct marketers move beyond their own customer lists and begin renting mailing lists, they find a variety of sources to deal with. Here’s a quick guide to the three main types — list owners, list managers and list brokers.
List owners. Retail companies have customers’ data from subscriptions, […]

The folks over at Melissa Data want everyone to know what five questions to ask when testing a list. The answers to these questions will insure that you have the best possible experience with your list broker and come up with a highly targeted and effective list.
MarketingProfs.com points out that even poorly-done email campaigns can […]

What could be better than getting your B2B direct mail offers to the right audience? And what could be easier than using Marigold’s online Standard Industrial Classification (SIC) Lookup tool to locate the perfect B2B list?
Just as libraries use the Dewey Decimal System to organize books by subject, the U.S. Securities and Exchange Commission set […]

What do you do when the existing mailing lists you see at Marigold and other brokers don’t seem to match up with your needs to reach a highly specific audience? Tell us!
Marigold is the industry leader in developing custom mailing lists for exactly this situation. Custom mailing list solutions will save you from wasting time […]

Marigold has just made available several new lists that target consumers by their interests and enthusiasms. Whether it’s pampering for their pets or equipment for their latest fitness regimen, these consumers are in the market for new products and best buys.
An Email List of Pet Owners is a database of pet owners who have opted-in […]

Yesterday we received a package containing two small inkjet cartridges for a printer. The cartridges were rattling around in a flimsy mid-size box, and the box looked like an elephant had stomped on it.
Bad impression.
Bad packing.
Of course, when the package left the warehouse of the Brand A office supplies company, it looked just fine to […]

Marigold has just announced three new B2B mailing lists to help clients target specific purchaser subsets within the business universe.
MultiLocation Pros puts you in touch with more than 15 million businesses nationwide that have a headquarters plus branch locations. Segment the postal mail or phone data by headquarters or branch, as appropriate for your campaign. […]