Yesterday we received a package containing two small inkjet cartridges for a printer. The cartridges were rattling around in a flimsy mid-size box, and the box looked like an elephant had stomped on it.
Bad impression.
Bad packing.
Of course, when the package left the warehouse of the Brand A office supplies company, it looked just fine to […]

The recent 2007 Digital Outlook Report from Avenue A Razorfish (a free download with registration) includes some provocative observations about one of the most challenging new trends in email marketing: the growing number of recipients reading their email on PDAs and smart phones.
This audience shift means changes for nearly every aspect of email marketing, from […]