Spam filters can lay waste to a B-to-C email campaign. So can a busy “delete” key. By contrast, the postal service delivers your campaign right into your potential customers’ hands.
Despite the ubiquity of Internet marketing and the rise in postal rates, Marigold continues to see strong demand for its many targeted residential mailing lists. These […]

Marigold has just made available several new lists that target consumers by their interests and enthusiasms. Whether it’s pampering for their pets or equipment for their latest fitness regimen, these consumers are in the market for new products and best buys.
An Email List of Pet Owners is a database of pet owners who have opted-in […]

Marigold has announced several new mailing lists including a massive database of more than 498,000 new businesses. This fresh postal mailing list has segments that allow you to reach businesses at the 1-month, 3-month, 6-month and 12-month stages of growth. Selects include business/industry type, company size, and state.
Additional new professional and lifestyle lists provide access […]

Some of the hottest areas in direct marketing — and direct mail — are the emerging ethnic markets. As this article from The CEO Refresher explains, dramatic profitability is in store for those companies that can recognize an ethnic market for their product and appropriately tailor a campaign to reach it.
That’s where Marigold’s newest mailing […]

There’s no question that segmenting your mailing list can increase ROI. You can use segmenting to hone in on the recipients who best match your campaign criteria. Or you can use segmenting the way major catalogs retailers do: segmenting a list and sending out tailored versions of the offer to each segment.
Segmenting a mailing list […]

Direct marketers in the telecom and personal technology fields will want to check out Marigold’s current featured list, Wireless Pros: Wireless Cell Phone Subscribers.
This data goldmine of more than 41 million names is the most comprehensive source of cellphone subscribers on the market. It is compiled from sources including providers of ring tone and wallpaper […]

Hot news for all of you marketing telecom services: Marigold’s new mailing list Broadband America, gives direct marketers the unprecedented ability to identify more than 31 million consumers by broadband service provider (ISP).
Broadband America is the ideal list for telecom switching campaigns and for campaigns targeting cable, DSL, or dial-up subscribers. This datacard is rich […]

It’s no secret that in recent years telecom companies have become some of the most enthusiastic proponents of direct marketing. Competition in the telecom field is fierce, with technological innovations creating endless opportunities to market new services and new equipment to businesses and consumers.
Marigold has become a leader in direct marketing for telecom by developing […]

Your direct mail offer is compelling and your lists target the ideal audience. In short, you’ve taken into consideration the major factors in your control when it comes to increasing response to your campaign.
But what about that big factor you can’t control — the mindset of the recipient? If the person who gets your mailing […]

Marigold is pleased to announce the release of our free Central Office Lookup Tool for marketers in the Telecom industry. This service enables Telecom marketers to research and acquire consumer and business lists selectable by the 8 or 11 character CLLI code that identifies a particular Central Office.
If you manage an ISP or Telecom service […]