SIC code mailing lists are the surest way to reach potential buyers in a particular field of business. Only a small percentage of the executives and managers of any given industry will attend a conference or subscribe to a trade journal; a much larger percentage will be represented in Marigold’s B2B lists.
Who takes advantage of […]

For the the catalog industry, the all-important gift-giving season is just around the corner. Catalogs are in design, printing dates are scheduled, and mailing lists are being compiled.
Nearly every large and mid-size company in America gives holiday gifts. Internal gift-giving can range from clever, company-specific party favors to substantial “thank yous” to key players. Gifts […]

What could be better than getting your B2B direct mail offers to the right audience? And what could be easier than using Marigold’s online Standard Industrial Classification (SIC) Lookup tool to locate the perfect B2B list?
Just as libraries use the Dewey Decimal System to organize books by subject, the U.S. Securities and Exchange Commission set […]

Marigold has announced several new mailing lists including a massive database of more than 498,000 new businesses. This fresh postal mailing list has segments that allow you to reach businesses at the 1-month, 3-month, 6-month and 12-month stages of growth. Selects include business/industry type, company size, and state.
Additional new professional and lifestyle lists provide access […]

Marigold has just announced three new B2B mailing lists to help clients target specific purchaser subsets within the business universe.
MultiLocation Pros puts you in touch with more than 15 million businesses nationwide that have a headquarters plus branch locations. Segment the postal mail or phone data by headquarters or branch, as appropriate for your campaign. […]

There’s no question that segmenting your mailing list can increase ROI. You can use segmenting to hone in on the recipients who best match your campaign criteria. Or you can use segmenting the way major catalogs retailers do: segmenting a list and sending out tailored versions of the offer to each segment.
Segmenting a mailing list […]

While business-to-consumer (B2C) direct mail is often expected to generate immediate sales, business-to-business (B2B) direct mail is typically part of a longer and more complex sales cycle. In addition to generating new leads and repeat business, B2B direct mail can be used to support multiple stages of the sales process.
While B2C mail talks directly to […]

Direct marketers in the telecom and personal technology fields will want to check out Marigold’s current featured list, Wireless Pros: Wireless Cell Phone Subscribers.
This data goldmine of more than 41 million names is the most comprehensive source of cellphone subscribers on the market. It is compiled from sources including providers of ring tone and wallpaper […]

B2B direct mail is one tough environment. Today’s workforce is highly mobile, meaning that addresses go cold quickly unless mailing lists are frequently validated and updated. Even the best-crafted B2B offer can return disappointing results unless lists are carefully built from well-cleansed data and then rigorously tested to gauge response rates for a particular campaign.
A […]

It’s no secret that in recent years telecom companies have become some of the most enthusiastic proponents of direct marketing. Competition in the telecom field is fierce, with technological innovations creating endless opportunities to market new services and new equipment to businesses and consumers.
Marigold has become a leader in direct marketing for telecom by developing […]