In direct mail marketing, there are three main leverage points to increase profits: improve the response rate, increase the sales price of the item, or decrease costs. While you can certainly take steps to tackle response rates and price testing may not be a bad idea, decreasing costs is perhaps the easiest to tackle. It [...]

SIC code mailing lists are the surest way to reach potential buyers in a particular field of business. Only a small percentage of the executives and managers of any given industry will attend a conference or subscribe to a trade journal; a much larger percentage will be represented in Marigold’s B2B lists. Who takes advantage [...]

For the the catalog industry, the all-important gift-giving season is just around the corner. Catalogs are in design, printing dates are scheduled, and mailing lists are being compiled. Nearly every large and mid-size company in America gives holiday gifts. Internal gift-giving can range from clever, company-specific party favors to substantial “thank yous” to key players. [...]

Where do direct mail lists come from? When direct marketers move beyond their own customer lists and begin renting mailing lists, they find a variety of sources to deal with. Here’s a quick guide to the three main types — list owners, list managers and list brokers. List owners. Retail companies have customers’ data from [...]

Spam filters can lay waste to a B-to-C email campaign. So can a busy “delete” key. By contrast, the postal service delivers your campaign right into your potential customers’ hands. Despite the ubiquity of Internet marketing and the rise in postal rates, Marigold continues to see strong demand for its many targeted residential mailing lists. [...]

The folks over at Melissa Data want everyone to know what five questions to ask when testing a list. The answers to these questions will insure that you have the best possible experience with your list broker and come up with a highly targeted and effective list. MarketingProfs.com points out that even poorly-done email campaigns [...]

What could be better than getting your B2B direct mail offers to the right audience? And what could be easier than using Marigold’s online Standard Industrial Classification (SIC) Lookup tool to locate the perfect B2B list? Just as libraries use the Dewey Decimal System to organize books by subject, the U.S. Securities and Exchange Commission [...]

What do you do when the existing mailing lists you see at Marigold and other brokers don’t seem to match up with your needs to reach a highly specific audience? Tell us! Marigold is the industry leader in developing custom mailing lists for exactly this situation. Custom mailing list solutions will save you from wasting [...]

Marigold has just made available several new lists that target consumers by their interests and enthusiasms. Whether it’s pampering for their pets or equipment for their latest fitness regimen, these consumers are in the market for new products and best buys. An Email List of Pet Owners is a database of pet owners who have [...]

Reacting to recent New York Times articles about list-based campaigns that targeted the elderly with fraudulent offers, the Direct Marketing Association has reminded its members to adhere to its guidelines for “responsible use of marketing data for legitimate business purposes.” Our clients can be assured that Marigold abides by these guidelines, designed to prevent fraudulent [...]