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The Direct Marketing Blog

News & views about direct mail, opt-in email, and online direct marketing

Archive for December, 2008

Direct Marketing Tips – Using a New Movers List

Wednesday, December 24th, 2008

Even in the age of the internet, direct mail marketing is far from dead. In fact direct mail can be an extremely effective way to market your business and get the word out about all the great products and services you have to offer. With the right tools, the response to a direct mail marketing […]

Using an Opt-In Email List to Build Your Business

Monday, December 22nd, 2008

Ever since the earliest days of the internet email has been an effective and fast means of communication. Exchanges that would have once taken days or even weeks can now be completed in a matter of minutes, and email has allowed researchers, workers and ordinary citizens to communicate with one another across the country and […]

Boost Direct Mail Profitability with Three Money Saving Tips

Friday, December 19th, 2008

In direct mail marketing, there are three main leverage points to increase profits: improve the response rate, increase the sales price of the item, or decrease costs. While you can certainly take steps to tackle response rates and price testing may not be a bad idea, decreasing costs is perhaps the easiest to tackle. It […]


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