You’ve heard the expression “viral” used to describe a concept or trend that sweeps the internet like wildfire. For businesses, “viral” refers to marketing that’s initiated by the company but carried out in large part by the company’s customers. Your email marketing campaigns, as well as campaign landing pages, should contain a viral component whenever [...]

Some of the hottest areas in direct marketing — and direct mail — are the emerging ethnic markets. As this article from The CEO Refresher explains, dramatic profitability is in store for those companies that can recognize an ethnic market for their product and appropriately tailor a campaign to reach it. That’s where Marigold’s newest [...]

The people on your mailing list would have no trouble telling you exactly why they like the offer-specific landing pages: They click a link in your email and find themselves looking at a page full of information about exactly the product or service that caught their attention! But visitor satisfaction is only the beginning. Here [...]

As DMNews points out, relevant messaging is rapidly becoming the gold standard for boosting response to direct mail campaigns. It is increasingly common for direct marketers to send out pieces crafted to match customers’ known behavior (based on data from previous purchases, mailing preferences, and buying patterns). People who purchased children’s play items will get [...]